Posts in December

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Celebrating International Volunteer Day

Today is International Volunteer Day. We’re marking the day by celebrating all the amazing work that millions of volunteers do around the globe. We spoke to a number of non-profit and for-purpose organisations who rely on volunteers to help them make a big difference in the world. Sea Turtle Foundation The Sea Turtle Foundation is… [Read the full article »]

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International Volunteer Day: Making a tangible difference to our communities

Today we mark International Volunteer Day and I want to take this opportunity to highlight Xero’s contribution to volunteering in our communities through our global volunteer program – Community Connect. Collectively, we’re making a tangible contribution to communities around the world, and to our own community here at Xero. Community Connect is an initiative that… [Read the full article »]

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How does Xero prioritise product improvements and feature requests?

At Xero we want to make life better for people in small business, their advisors and communities around the world, because running a small business should be about doing what you love. As Chief Product Officer, I often get asked how we prioritise what features or updates we build first. I know it’s frustrating if… [Read the full article »]

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Business Rewired: preparing for the trends set to shape small business

It’s a turbulent time for Britain’s small businesses. There’s ongoing uncertainty around Brexit, an election just around the corner and mounting environmental pressure. And we know that almost half (46%) of UK SME owners are concerned about the future.  It’s not all doom and gloom. The small business world is evolving rapidly with some exciting… [Read the full article »]

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Building your community to build your brand

Communities of purpose was the theme of this year’s Xerocon London and underpinned the marketing breakout session. Gayle Fisher, Partner Campaign Manager, explained how community building can be your most powerful marketing strategy to set your firm apart.  Communities share a common interest and the strongest, most successful communities are when members are willing to… [Read the full article »]

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