Why Fresh Accounting brings their entire team to Xerocon every year

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Fresh Accounting started off as an individual trader to become a multi-million dollar turnover business today that provide accounting solutions tailored to your needs and requirements. A platinum partner of Xero, Fresh Accounting serves clients in 15 different industries with the best use of apps that are integrated with Xero.

Fresh Accounting has not missed a Xerocon since 2015. And often not just one but at least 4 members from the team will be there! “It’s expensive for a relatively small business like us but it’s a good investment.” In this blog, Paul Gardner, founder of Fresh Accounting, shares with us why the investment in Xerocon has always been worthwhile:

Everything that’s great about Xero, all in one place

Paul describes Xerocon to be the centre of everything he wants. “Xerocon is an opportunity for me to stay updated with the latest Xero developments, and for me to meet new and old friends all in one place.” Xerocon presents an excellent opportunity for Paul to take time out to engage with like-minded individuals and exploring how Xero can help his practice to grow.

“We are a progressive firm but Xero enables us to learn and evolve along the way. This allows us to serve our clients and meet their expectations with a better version of ourselves everyday.”

See what’s in store for you at Xerocon. Check out this schedule.

Relationships that result in partnerships

Xerocon is not only an event for you to learn, but it is definitely a place where you can look to build your network too. Having been a part of Xerocon for 3 years, Paul’s most memorable experience would be of Rod Drury, founder and former CEO of Xero, on a skateboard. This highlights the informal setting that the event sets to bring full delight and comfort to everyone present. “With the natural and friendly setting that Xerocon is positioned to be, I am able to establish connections with potential partners, who ultimately form to be key relationships in my practice.”

Be the best accounting practice you can be

Originated and based out of the hustle and bustle in Hong Kong, Paul knows the importance of staying relevant. Paul shares with us, “Hong Kong and Singapore are both great cities to start an accounting firm. Even though it takes effort to build, we are real excited to be a 100% Xero cloud based accounting firm.” He believes that moving on to Xero allows him to shape his business to be in the best form to take on this dynamic market.

Paul and his team are thrilled to be with us at Xerocon this year and are especially looking forward to awards day for Xero partners. So what are you waiting for? Join us at Xerocon Brisbane in September and get your very own experience at the event!

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